We design for humans.

Maybe search engines are not yet smart enough to understand hidden content. So what?

Don't make humans more robotic. Make robots more humane!

JavaScript toggling between hidden content is genuinely useful. Don't avoid it.

This article was written in response to "avoid hidden text or hidden links" as advised under "quality guidelines - specific guidelines" in Google's Webmaster Guidelines; and as such, we encourage Google to reconsider this piece of advice.

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